4 Business World

When it comes time to promote your site, there are several things you can do. If you’re in the Seattle area, and are looking for a Seattle SEO company, call GSEP.COM at 1-800-851-7666.

PTC, SEO, PPC, EIEIO (Ha!) and more. (FYI, those acronyms stand for Pay Per Click, Pay To Click, Search Engine Optimization and Old McDonald’s Farm). I know it all seems confusing.

The organic or natural rankings that are provided in the main sections of Google and most other search engines such as Bing, Yahoo & AOL are the most trusted. When one refers to organic, they mean the results that are not PPC or Pay Per Click.

When you examine the SERPs, or Search Engine Results Pages (the pages that show up when you’ve done a search – the pages that show the results of your search) they show PPC results as well as organic results. So, it can be confusing.

Those that occupy the majority of the left hand portion of the SERPs are the organic ranking.

Google, for example, has Sponsored Links above the main body of organic results. Google also has Sponsored Links, vertically, over on the right side of the page. The other engines are similar. The “Organic Results”, which most say the real results, are on the left, below the PPC listings.

How does one gettop organic rankings?

1) On page optimization, also known as SEO. You should make sure that your page has everything that the engine (in this case, Google) wants. It could be Yahoo, MSN, AOL, whatever. Read, study, hire a professional (such as the SEO Seattle company, GSEP.COM).

2) Blogs. You must get posts out here in the Blogosphere.

3) Links inside your site. You need links, with the most important keywords, pointing to your home page or to a particular page you’ve had specifically designed to rank highly for a specific term.

4) Link partners. You should work to develop a program to increase the number of links coming into your site.

Do each of these things, and more and you’re well on the way to top SEO rankings. If you’re looking for a top SEO Seattle company, take a look at Guaranteed Search Engine Positioning at GSEP.COM.

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